Top Destinations, Emerging Trends, and Insider Secrets
As the summer of 2026 draws to a close, British holidaymakers have once again demonstrated their enduring love for sun-soaked escapes, cultural adventures, and value-for-money getaways. Drawing from recent data, including insights from travel platforms like On the Beach and Airbnb, this year has seen a surge in bookings to familiar favourites while also witnessing the rise of emerging hotspots.
Turkey reigns supreme as the most popular destination, with a remarkable 54% increase in bookings over the past two years, largely due to its all-inclusive resorts, guaranteed sunshine, and stunning beaches like Konyaalti in Antalya, boasting Europe’s warmest sea at 27.8°C. But with anti-tourism sentiments simmering in some European spots and a growing appetite for unique experiences, Brits are diversifying their choices.
In this comprehensive guide for our England-based blog readers, we’ll explore the top destinations, update you on the latest 2026 trends, and uncover hidden gems, insider tips, and rare activities to make your next trip truly unforgettable. Whether you’re planning a last-minute autumn break or eyeing 2026, these insights will help you travel smarter and more adventurously.
The Enduring Appeal of International Sun Seekers: Top Destinations for Brits in 2026
British travellers have long favoured Europe for its proximity and affordability, but 2026 has brought subtle shifts. According to recent statistics, Spain remains the overall top destination, attracting millions with its diverse offerings from city breaks to beach holidays.
However, Turkey has overtaken traditional rivals like the Canary Islands and mainland Spain in summer popularity, with 62% of bookings opting for all-inclusive packages that provide hassle-free luxury amid rising living costs. Let’s dive into the frontrunners, updated with fresh data from sources like Sail Croatia and British Airways.
1. Turkey: The Unrivalled Champion of Value and Variety
Turkey’s Turquoise Coast, particularly Antalya, continues to captivate with its blend of ancient ruins, vibrant bazaars, and pristine beaches. Bookings have spiked by 17% in resort areas over the last year, driven by affordable flights and high-end hotels. For 2026, emerging trends show Brits seeking “set-jetting” experiences, visiting filming locations from shows like The White Lotus (though not filmed there, similar luxury vibes abound).
Insider Tip: Skip the crowded beaches of Alanya and head to the lesser-known Kaputas Beach near Kas—a dramatic cove with turquoise waters accessible only by 187 steps down a cliff. For a rare experience, book a private gulet cruise along the Lycian Way, where you can snorkel in hidden bays and visit ancient underwater ruins like those at Kekova, a sunken city from the 2nd century AD. Pro tip: Visit in shoulder season (September-October) to avoid crowds and enjoy milder weather—flights from the UK can be as low as £50 return.
2. Spain: From Canaries to Balearics, with a Nod to the Mainland
Spain’s islands and coasts dominate, with the Canary Islands and Balearics seeing steady demand despite protests in Barcelona and Mallorca. Mainland spots like Marbella and the Costa del Sol are hot for 2026, as per British Airways’ recommendations, thanks to their golf courses and celebrity allure. The Algarve in neighbouring Portugal edges out as the best-value spot, with lower costs for meals and drinks.
Secret Spot: Venture beyond Tenerife’s tourist traps to La Gomera in the Canaries—a UNESCO Biosphere Reserve with black-sand beaches and ancient laurel forests. Hike the Garajonay National Park for ethereal mist-shrouded trails, and try the rare “silbo gomero” whistling language workshops, a UNESCO intangible heritage. Unique twist: Join a stargazing tour on La Palma (nearby), one of Europe’s darkest skies, where you might spot the Milky Way unaided—perfect for “star-chasing” trends in 2026.
3. Greece: Islands and Mainland Magic
Greece holds strong in the top five, with Malta joining as a close contender for its similar Mediterranean charm. Athens and the Cyclades islands like Santorini remain popular, but 2026 sees a shift towards lesser-visited spots amid overtourism concerns.
Hidden Gem: Ithaca, the mythical home of Odysseus, offers unspoiled beaches and olive groves without the Mykonos crowds. Rent a boat to explore hidden sea caves like the Cave of the Nymphs, or hike to the ruins of an ancient palace. Rare experience: Participate in a traditional olive harvest festival in October, where locals teach pressing methods passed down for generations. Tip: Fly into Kefalonia and ferry over for £10—combine with eco-tours focusing on sustainable fishing.
4. Emerging Hotspots: Tunisia, Albania, and Beyond
Tunisia’s debut in the top ten marks a revival, with its Roman ruins and Sahara adventures drawing budget-conscious Brits. Albania is surging in demand, offering Balkan beauty at a fraction of Greek prices. Further afield, Colombia emerges as a top South American pick, blending beaches, coffee plantations, and vibrant cities.
Insider Secret: In Albania, bypass Saranda for the remote village of Theth in the Albanian Alps. Trek the Peaks of the Balkans trail for jaw-dropping valleys and stay in a traditional “kulla” stone house. Unique activity: Join a rare beekeeping experience with local honey producers, tasting wildflower varieties exclusive to the region. For Tunisia, explore the underground homes of Matmata (famous from Star Wars), and book a private desert glamping night under the stars—avoid peak heat by visiting in spring.
Other notables include Portugal for its Algarve value, Italy for culinary escapes like Salerno, and long-haul favourites like the USA (Miami, Orlando) and Australia/NZ, with 20% of Brits eyeing Down Under for 2026.
Staying Closer to Home: Domestic Delights for UK Staycations
Not all Brits jet abroad—domestic holidays are booming, especially with last-minute staycations trending in 2026. Devon and Cornwall lead, followed by Wales, Scotland, and Northern Ireland.
Top Pick: The North Coast of Northern Ireland, with beaches like Portrush rivalling the world’s best. Secret: Hike the Causeway Coastal Route to hidden spots like the Kinbane Castle ruins, perched on a dramatic headland. Rare tip: Try “sea foraging” tours, harvesting edible seaweed and shellfish sustainably— a unique, eco-friendly adventure.
In Scotland, Ben Nevis offers more than hiking; join guided wild swimming in nearby lochs for an invigorating, off-grid experience.
2026 Travel Trends: What’s Shaping British Holidays
This year, Brits are embracing “slower travel” and deeper immersions, per luxury experts like Scott Dunn. Key trends include:
- Cooler Climates and Adventure: With heatwaves pushing travellers north, destinations like Norway’s fjords and Canada’s Rockies are rising.
- Culinary and Set-Jetting: Foodie hotspots and film-inspired trips, like Tuscany for Under the Tuscan Sun vibes.
- Sustainable and Rare Experiences: “Friend-finding” group tours and private island escapes for exclusivity. AI-planned itineraries are also emerging for personalised trips.
- Budget Long-Haul: Affordable flights to Asia (South Korea, India) and Africa.
Practical Tips for a Unique Holiday Experience
- Booking Hacks: Use AI tools for custom itineraries and snag budget long-haul deals via apps like Skyscanner.
- Avoid Crowds: Opt for shoulder seasons and hidden gems like Volosko in Croatia for fresh seafood without the queues.
- Sustainability: Choose eco-certified hotels and offset carbon—many Brits are prioritising green travel in 2026.
- Health and Safety: With trends like “dude ranches” in the US, pack for active adventures, and check FCDO advice.
In conclusion, 2026 has reaffirmed Britain’s wanderlust, blending classics with novelties for holidays that are as refreshing as they are rare. Whether lounging on Turkey’s shores or foraging in UK wilds, the key is seeking those unique moments that turn a trip into a story. Safe travels, fellow Brits—let’s make 2026 even better!
Where will you discover this year? Share your hidden gems and travel tips in the comments below!
